In a press release this past week, MGM Resorts International announced plans to launch playMGM, a real-money gambling site that will offer more than 300 games and poker.
The site marks the continued expansion of MGM’s online gaming empire in Atlantic City, as the casino giant owns Borgata Hotel Casino & Spa, one of the state’s leaders in online gambling since it was first allowed in 2013.
MGM will partner with GVC Holdings, which will run the online platform’s operations. The two companies know each other well, as they worked together to launch Borgata’s online gambling platforms.
“This is a historic moment for MGM Resorts to be launching a real money online casino and poker under the MGM brand for the first time,” said MGM Resorts Chief Operating Officer Corey Sanders in a press release. “GVC has been a first-rate partner for us, and we are excited about the possibilities of extending that partnership as regulated markets open up in the U.S.”
Details of MGM’s online gambling site
The MGM announcement was more of a general declaration of what will happen, not a detailed memorandum on all the inner workings of the future site.
What we do know is that GVC will provide its “proprietary technology stack” on which MGM’s online casino will be built. GVC is a well-seasoned development firm — as mentioned, it worked with MGM to create Borgata’s online gambling site.
playMGM and M life integration
The press release also stated PlayMGM would be integrated into MGM’s M life Rewards program, in which members can earn perks at M life properties around the world through the money they spend at those resorts and on playMGM.
Other playMGM details
An official launch date was not mentioned in the MGM/GVC press release, but the companies did say that the site would launch later this year. At the time of publishing, there were no other updates to this timeline.
MGM and Atlantic City online gambling
As we mentioned earlier, MGM’s new site will be its second such venture in Atlantic City. The Borgata sites that fall under its umbrella started out well, but over the years have leveled out and, according to recent numbers, account for about 20 percent of the city’s total online gambling revenue.
Golden Nugget and developer NYX Gaming have a pretty firm hold on the lion’s share of the city’s online casino revenue.
While we can’t say for sure that MGM’s new site will shake up the standings, we do know the international company’s move to expand online gaming in the state indicates a healthy relationship with GVC and another spark of growth in Atlantic City’s continued economic recovery.
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